Marketing engineering
Help buyers and AI assistants understand your business.
AI assistants now research, compare and shortlist on behalf of buyers. We structure your content and data, connect marketing systems and measure discovery and conversion.
What we do
- 01Agent‑readability auditHow AI systems currently read, summarise and cite your brand, and where they get you wrong.
- 02Structured content strategySchemas, feeds, pricing clarity and machine‑readable product information.
- 03Agentic channel designWhere agents will meet your business (APIs, marketplaces, assistants) and the integrations each channel needs.
- 04MeasurementTrack agent‑driven discovery and conversion alongside human traffic.
Who it’s for
CMOs, growth and marketing‑ops leaders working with AI search, buyer assistants and marketing automation.
You leave with
- Agent‑readiness scorecard
- Content and data restructuring plan
- Channel roadmap and KPIs
Case study
A Slack workflow for drafting and approving campaign posts
The client. A consumer brand with a small team, a busy founder and three social channels to feed.
The problem
Every post meant the same loop: someone wrote a brief, someone else drafted copy, a designer made the image, the founder approved it, and then each platform got its own caption, hashtags and upload. It took a morning of several people’s time, so it happened less often than the brand needed.
What we built
We built the workflow in n8n, an open‑source automation tool the team can run and edit themselves, and taught the brand’s voice, product facts and visual rules to the AI steps so every output already sounded and looked like them.
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01
Brief in Slack
Anyone on the team posts a one‑line brief in a channel: the product, the occasion, the mood. That message is the whole input.
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02
Copy and creative
n8n picks it up and calls the AI models with the brand guide baked in. It returns platform‑specific captions and hashtags, plus generated product imagery and short video in the house style.
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03
Approve in the thread
The drafts come back into the same Slack thread. A thumbs‑up approves, a reply edits. Nothing publishes without a human clicking.
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04
Post everywhere
On approval, n8n formats each version for Instagram, Facebook and X, schedules or posts them, and logs the result back to Slack.
The outcome
A campaign post now takes a Slack message and a thumbs‑up. The team posts more often, the founder still approves everything, and the workflow lives in their own n8n instance with no subscription to us. We handed over the workflow, the prompts and a runbook, then stepped away.
What carried over
- Put the brand guide in the prompt. Most edits disappeared once the voice and product facts were part of the generation step.
- Keep the approval in Slack, where the team already is.
- Own the pipeline. Open‑source automation meant the client could change a prompt or add a channel without calling us.
Other practices
Book a 30‑minute call.
Tell us about your project. We will discuss the requirements, whether we can help and the next steps.
Based in Hong Kong, working with teams across Asia Pacific and remotely. Email [email protected] if you prefer.